Veronica firmly believes you must create value to get value, which is at the core of the SPIN methodology and her business. For over 17 years, she has been working in marketing, creating campaigns and strategies, launching products and services, and engaging audiences of small and large companies. Each project and each client has its own characteristics, challenges and goals. However, if you look closer, you see a thread that connects them all: a good marketing strategy is a difference between the ones that succeed and those that fail.
When Veronica introduced SPIN Ideas, she embarked on a mission to educate people about the significance of a marketing strategy rather than simply engaging in various marketing activities. She invested her free time in writing articles and speaking at events, becoming a true evangelist for marketing strategy.
By closely observing the companies around her, working with clients, talking with startup and scale-up founders, discussing ideas with other marketers and entrepreneurs, and listening to industry experts, she noticed patterns and where companies were encountering stumbling blocks.
What to expect out of the session? Clear steps you need to take to create a unique marketing strategy that will help you reach your audience.
